Recipe App: Recepto
Purpose Design a recipe app based on user research, with the use of a competitive analysis and problem space definition. I've developed personas, user stories and user flows.
A good competitive analysis was helping me to identify unserved potential in the market. The competitive analysis included a competitor overview, marketing profile, SWOT analysis and an UX analysis. The two competitors I looked into are KitchenStories and Simple Vegan.
Insights after competitive analysis
Kitchen Stories is the bull in the arena. What was missing is the flair of recipe magazines focused on curated, cuisine based recipe stories.